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Home : News : News : Business News
Business News
Women's Business Development Center gives female entrepreneurs a lift
By:Melissa L. Shaw, Contributing Writer
05/11/2006
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Women today are starting their own businesses twice as often as men, according to Fran Pastore, President and CEO of the Women's Business Development Center. Fortunately for them, these aspiring entrepreneurs - many of whom delve into "non-traditional" work such as construction and plumbing - can find the tools they need for success at the Women's Business Development Center.


The WBDC started nine years ago and has a staff of five. It is a nonprofit organization funded by federal and state government, along with the coastline towns in Fairfield and New Haven County, Pastore said. Currently, the WBDC is waiting to hear if it will receive a grant from Fairfield recommended by the Department of Economic Development.

"We have a lot of support," Pastore said.

WBDC's main office is in Stamford, with satellite offices in Bridgeport, Milford, New Haven and Norwalk. Its goal? Increasing economic independence for women. This is accomplished through small business and professional development training; specifically, small business and micro-enterprise training, career assistance, networking, and access to applicable resources, according to the organization's Web site.

WBDC assesses each individual to determine if they are suited to pursue entrepreneurial training or, professional development. Once the specific path is agreed upon with the client, a strategic program of services and counseling is recommended.

"Entrepreneurship creates jobs. We're about creating jobs," Pastore said, noting that Connecticut is the lowest in the nation for new job creation.

Last year, between 600 and 700 women took advantage of the WBDC's resources and networking. Since January 1st of this year, the organization has received 300 new inquiries. Fifty percent of those people decided to buy the $60 membership.

There are two main advantages of being a WBDC member, according to Pastore. The first is that members become part of the organization's large network, and secondly, part of "one of the fastest growing organizations for women in the country," she said. Additionally, members receive discounts off WBDC workshops.

"What makes us different is that we focus on women," Pastore said. "We cater to the needs of women, because women learn differently than men."

A full calendar of events

Diane Butcaris, Fairfield resident and owner of Excelerate U., is one entrepreneur aided by the WBDC. "I have benefited from the WBDC. They have wonderful materials that you don't have to be a client to take advantage of," she said. Butcaris provides coaching, facilitation, and training for business owners and employees. Some WBDC resources she raved about are its Web site links page and their quarterly newsletter "Success Inc."

She recommends business owners get on WBDC's mailing list. "If you're in business, you want to get their newsletter," Butcaris said. "It provides very handy information, such as recent research about business trends and how local markets might be affected."

The WBDC has several workshops and programs scheduled for this spring. However, the event Pastore is "most excited about" is the Enterpri$ing Women Conference and Marketplace that will take place Wednesday, May 24 from 8 a.m. to 2:30 p.m. The event will be held on the East Campus of Norwalk Community College and will feature breakfast, keynote speakers, and workshops. Cost of the Conference is $25, but scholarships are available.

Workshops will include "Personal Finance" and "Building Your Small Business." According to a statement from WBDC, topics to be discussed are successful strategies for personal money management and long term planning, as well as a broad range of personal, professional and small business financial issues that women face daily.

"The whole conference is about women and money - earning, saving and investing it," Pastore said.

Keynote speakers include Connecticut State Treasurer Denise L. Nappier and A'Lelia Bundles, Author of "On Her Own Ground - The Life and Times of Madam C.J. Walker."

The conference is a first for WBDC. "We're doing it because the state treasurer asked us to," Pastore said, adding that one of Nappier's goals is financial literacy for women.

The conference will also include the MarketPlace, where attendees can shop, sample, network and support more than 30 local women owned businesses. This portion of the event is free and open to the public. A variety of services and products will be for sale, such as food, natural skin care products, jewelry, makeup, and leadership coaching. Among the businesses represented are three from Fairfield and four from Westport.

One of the businesses that will be represented at the MarketPlace is Fairfield based Excelerate U. Among the owner's offerings will be some complimentary services: a business checkup, time management assessment with a customized solution, and for a group of six or more, a session on understanding and using your strengths (there will be a cost for materials only).

Another local business, Westport based Jane Pollak Inc., will also be at the MarketPlace. Pollak, whose artwork has appeared on The Today Show, said she is "thrilled" about the Enterprising Women Conference. "I feel excited and ready to meet as many people as I can." Pollak was originally in business as an artist. Today, she coaches other artists how to market and sell their work. Her tagline is "Leading remarkable women to uncommon success."

Among the WBDC's other upcoming events (registration required unless noted otherwise):

* Business Information Session, May 16 (Stamford Government Center) and June 1 (Norwalk Community College). This workshop is for those in business, thinking about starting a business or searching for employment. Learn how to benefit from WBDC's programs and services and find out about its extensive network of local, state and national resources. Receive an orientation and assessment for developing a plan of action. All BIS's are from 5:30-7 p.m. No charge.

* Walk in and Talk! June 6, 7 nd 8 at the Bridgeport Regional Business Council. Stop in between the hours of 10 a.m. and 3 p.m. and talk with a WBDC staff member. Discuss your small business ideas or your professional development questions with a WBDC staff member. No charge. No reservations needed, 10 a.m.-3 p.m.

* Exploring Entrepreneurship. May 20 - Dress For Success, Fairfield , 35 Brentood Avenue, June 14 - WBDC Norwalk Community College, West Campus, Room 248. Information about what it takes to have your own business.

* Intellectual Property - What is It? Stamford, June 6 and 13, 6-8 p.m., University of Bridgeport. Learn the basics about intellectual property rights, including patents, trademarks, copyrights and trade secrets. WBDC Members $15; Nonmembers $25.

For more information on the WBDC, long onto www.ctwbdc.org or call 203-353-1084.


©Westport Minuteman 2006


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