For programs providing entrepreneurial training and financial education.

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Meet a series of speakers and immerse yourself in topics to help reignite your business in this jam-packed half-day program.


Gain access to influential business faculty and enjoy opportunities to network with other small business owners. Each Express Trak Program is comprised of three or more workshops designed with a specific focus/track.


Workshop Overviews:

Please note: The sessions below are in alphabetical order. This does not reflect the order in which they will be delivered the day of the program.



Workshop 1: Building Your Personal Brand

The value of your brand should not be underestimated. Understand the principles that can make a measurable business difference.

For entrepreneurs and small business owners, your personal brand is your corporate brand. The key to success is building a brand that positively impacts your business. Committing to updating and building your brand can be easier than you think and well worth the return on your investment. Learn how to define, manage and grow your own individual brand to drive business results.


Workshop 2: Customer Engagement in a Digital World: The Changing Consumer Experience

Learn how to upgrade your business through digital technology!


Understand the trends that drive today's online shopping experience and learn how to change with consumers. Gain valuable perspective on how they have become more discerning and price sensitive as well as more demanding and less brand loyal. This dynamic program is a don't-miss opportunity to transform your business!


Topics Include:

Ecommerce Trends

Advanced Technology

Today's Buying Habits


Workshop 3: Online Marketing for Small Business Owners

This session will provide small business owners with the fundamentals needed to market their business with the latest online platforms.  


Topics Include:

Understanding the technology cycle

Human behavior for marketers

How to maximize the effectiveness of social media

Email marketing automation

Employee advocacy.



Pre-Registration Required/No Charge


Check-in by 9:15 AM to participate in any of the day’s programs




WBDC - Serving Connecticut
Made possible through grants from the U.S. SBA / Office of Women's Business Ownership,
Federal, State, Municipal, Corporate and Private Contributors.

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