“Excellent format and easy to apply concepts.” Kelly Plunkett, Monroe, Arbonne International
“These seminars on a Saturday are certainly a great way to start a weekend. It was both invigorating and relaxing. It helped reintroduce many of the skills that help entrepreneurs that sometimes go dormant.” Jean William, Stamford, WallSt Search Marketing
“The day, the courses/content covered, the speakers, and refreshments were excellent.” Kathryn Moschella, Stamford, KAM Public Relations
This successful half-day weekend program provides the all-in-one-setting for you to meet other entrepreneurs and gain key information from experts to assist your business. Join us for a morning of enjoyable learning!
Classes will be presented simultaneously during two sessions.
Take one class, or stay for the half-day and take two. Don’t miss the networking break!
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Access to Markets: Learn How To Become a Certified Woman Owned Business – 9:00 AM – 10:30 AM & 11:00 AM – 12:30 PM
Your business can apply for a certification that is accepted by over 700 major corporations, non-profit organizations, as well as many local, state, and federal government agencies. Certification is an important marketing tool for expanding your company's visibility to gain access to decision makers in supplier diversity and procurement offices. Many corporations require that you be certified before providing access to their supplier diversity programs.
Intellectual Properties - 9:00 AM – 10:30 AM & 11:00 AM – 12:30 PM
Company names and logos, product ideas, customer lists, product design and packaging – even your super-secret chocolate chip cookie recipe – these are your company's most valuable assets, and each presents potential IP pitfalls for business owners of all levels of experience. Too often, start-up businesses and entrepreneurs don't take the basic steps needed to protect these important assets. Learn about the different types of intellectual property rights, including patents, trademarks and copyrights, and how they might impact your business from local intellectual property attorneys.
Marketing Basics - 9:00 AM – 10:30 AM & 11:00 AM – 12:30 PM
In today’s competitive environment, marketing is a critical tool for business success. This workshop provides an overview of marketing strategy and tactics to guide you through planning from concept to implementation. Learn how to identify opportunity, conduct basic market research, establish and distinguish your brand, and determine the best mix (advertising, direct mail, PR, etc.) to reach your customers. Through discussion and activities you will walk away with a clear foundation for your marketing plan – a key component of your business plan.
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Networking and Refreshment Break – 10:30 AM – 11:00 AM
Norwalk: May 10 –WBDC at Norwalk Community College
9:00 am – 12:30 PM
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